Coffee Shop Business PlanA Coffee Shop Business Plan needs to jump off the desk of the reader, because everyone is in danger of being over familiar with the idea. Writers have a saying that “nothing is ever written, its rewritten,” and many a winning film script has been through several different versions. The opening paragraphs then, have to be something really special, to make the reader sit up and really take notice. You have to get across your passion for service, and your unique training in the field. You have to identify the winning ingredients that will keep customers coming back for more, and more importantly spread the word. It is a good idea that your Coffee shop business plan involves some real research, such as an exit poll of customers, outside of some of your favorite coffee shops, asking questions that will give you valuable metrics to help with constructing your financials. Questions such as, How often do you come here? and How much do you spend on each visit? as well as the more obvious questions such as “What do you particularly like about this coffee shop? Don’t forget to ask the owners permission (tell them you’re doing a college study or something! Whilst you’re explaining about the study, why not ask some questions of the owner about number of customers, busiest times of day, and year etc) and be prepared for some drudgery as you’ll need more than a handful of surveys to draw sensible conclusions.
Incorporate your findings into your coffee shop business plan appendices, and refer to them in your main text to prove that you’ve actually done some research.
Sample Business PlanCoffee Shop Business planThe Daily PercThe Daily Perc (TDP) is a specialty beverage retailer. TDP uses a system that is new to the beverage and food service industry to provide hot and cold beverages in a convenient and time-efficient way. TDP provides its customers the ability to drive up and order (from a trained Barista) their choice of a custom-blended espresso drink, freshly brewed coffee, or other beverage. TDP is offering a high-quality option to the fast-food, gas station, or institutional coffee. The Daily Perc offers its patrons the finest hot and cold beverages, specializing in specialty coffees, blended teas, and other custom drinks. In addition, TDP will offer soft drinks, fresh-baked pastries and other confections. Seasonally, TDP will add beverages such as hot apple cider, hot chocolate, frozen coffees, and more. The Daily Perc will focus on two markets: The Daily Commuter- someone traveling to/from work, out shopping, delivering goods or services, or just out for a drive. The Captive Consumer- someone who is in a restricted environment that does not allow convenient departure and return while searching for refreshments, or where refreshments stands are an integral part of the environment. The Daily Perc will penetrate the commuter and captive consumer markets by deploying Drive-thru facilities and Mobile Cafes in the most logical and accessible locations. The Drive-thru facilities are designed to handle two-sided traffic and dispense customer-designed, specially ordered cups of premium coffees in less time than required for a visit to the locally owned cafe or one of the national chains. In addition to providing a quality product and an extensive menu of delicious items, to ensure customer awareness and loyalty, as well as good publicity coverage and media support, we will be donating up to 7.5% of revenue to local charities based upon customer choices. The Daily Perc's financial picture is quite promising. Since TDP is operating a cash business, the initial cost is significantly less than many start-ups these days. The process is labor intensive and TDP recognizes that a higher level of talent is required. The financial investment in its employees will be one of the greatest differentiators between it and TDP's competition. For the purpose of this pro-forma plan, the capital expenditures of facilities and equipment are financed.
There will be minimum inventory on hand so as to keep the product fresh and to take advantage of price drops, when and if they should occur... Business Plan provided by
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