Sports Bar Business Plan

The use of sporting celebrities in the marketing mix is an interesting and clearly successful strategy for attracting the crowds, along with location in areas of specific sporting interest, and high volume passing traffic (customers to you and me!). Its relying very much on its successful trading history to date, and is quite clearly a plan aimed at attracting outside investment at the top end of the scale.

Sample Sports Bar Business Plan

Executive Summary

Take Five Sports Bar and Grill has established a successful presence in the food and beverage service industry. The flagship location in suburban Anytown (Medlock Bridge) will gross in excess of $2 million in sales in its first year of operation, ending July 1996.

First year operations will produce a net profit of $445,000. This will be generated from an investment of $625,000 in initial capital. Since 10 months of operations have already been completed the confidence level for final first year numbers is extremely high. The first 10 months of start up costs, sales revenues, and operating expenses are actual.

Expansion plans are already underway. Owner funding and internally generated cash flow will enable additional stores to open. Sales projections for the next four years are based upon current planned store openings. Site surveys have been completed and prime locations have been targeted for store expansion.

The sales figures and projections presented here are based upon an additional four store locations at the most premium sites available in the Anytown Metro market area as well as a prime resort location in Destin, Florida.

This plan will result in sales revenues growing to $25 million by FY2000 and generating net income in excess of $5.6 million.

Management has recognized the rapid growth potential made possible by the quick success and fast return-on-investment from the first location. Payback of total invested capital on the first location will be realized in less than 18 months of operation. Cash flow becomes positive from operations immediately and profits are substantial in the first year.

Objectives

Take Five has the objective of opening additional stores in Anytown Metro at Ashford-Dunwoody, Lawrenceville, Buckhead, and East Cobb. Additionally, a store will be opened on the beach at Destin, Florida, a year-round resort destination.

The management of Take Five has demonstrated its concept, execution, marketability, and controls, and feels confident of its ability to successfully replicate the quick ramp-up of the Medlock Bridge location to additional venues. The following objectives have been established:Have all five stores operational by 1998 with a sequential time-line of openings. Maintain tight control of costs and operations by hiring quality management at each location and utilizing automated computer control.

• Keep food cost under 32% of revenue.



• Keep beverage cost under 21% of revenue.



• Select only locations that meet all the parameters of success.



• Grow each location to the $3 to $5 million annual sales level…

Business Plan provided by Palo Alto Software

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